Competitive Intelligence & Benchmarking
In today’s competitive environment it is critical for companies to have a comprehensive perspective of the competitive environment in which they compete. With complicated supply chains, unique strategic alliances and other market dynamics, having accurate competitive intelligence and being able to benchmark one’s company against major competitors on key parameters is more important now than it has ever been. TAPPA has been conducting competitive intelligence and benchmarking studies since its inception. Due to the nature of these types of projects TAPPA customizes competitive intelligence and benchmarking projects for each client engagement.
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